Prince George's County has a newspaper called "Women's Journal". While reading the newspaper,something caught my eye.
It said that Women account for over 85% of all consumer purchases
- 94% of Home Furnishings.
- 93% OTC Pharmaceuticals.
- 93% Food.
- 92% Vacations.
- 91% of New Homes ( I am not surprised at all )
- 89% Bank Accounts
- 81% Auto Purchases
- 81% Riding Lawn Mowers.
- 80% Healthcare.
- 66% PCs.
Women carry 76 million credit cards, 8 million more than men.
In 2001,US women's purchasing power constituted the number 3 market in the world;the collective buying power exceeded the entire economy of Japan ( That's interesting ).
By 2010,women are expected to control $1 trillion,or 60% of the country's wealth,according to research conducted by Business Week and Gallup.
Exit Realty Founder and C.E.O Steve Morris once said that "Real Estate is a women's business. Men just happen to be in it"-Isn't that the truth. And I just discovered a new niche to target my advertising: Women. These are good reasons why we need target women more when we advertise. Women have major buying power.
To receive your free list of "Houses for sale in Washington DC",please give me a call at your earliest convenience. I can be reached at ( 202 ) 378-0283 ( Direct ) or ( 301 ) 560-6700 x1154 ( Office ). I can also be reached online at www.buyandsellnewhomes.com/ . Thank you very much. Looking forward to working with you and helping you make your home purchase or sale a stress free and very happy one. Have a great day. Lanre Folayan - Real Estate Professional with Exit Premier Realty. "Buy a home in Washington,DC"
Lanre- We love to shop!!! Great Niche!
Lanre - This is a group that cannot be ignored. Interesting information.
Barbara- I am sure you do-LOL. Have yet to met a woman who doesn't. Thanks for your comments.
Jennifer-Definitely can not be ignored. Thanks for your comments.
Lanre, I have an outside blog I am working on and I am writing a post about this very thing. Not exactly, but that single women buy more real estate than single men. 81% of riding lawn mowers. . . Go figure?
Audrey- I am shocked as you are. Definitely looking forward to reading it. Thanks for your comments Audrey.
Naoma- Women are the big spenders. But they are also the great money managers of the family as well. Thanks for your comments.
Good post. When staging you want to appeal to both sexes but let's face it - if the woman doesn't like the house the couple ain't going to buy it. I had no idea that "we" had that much buying power!
Lanre, The power of the woman!
Great post I always enjoy reading your blogs. I really dont get why we spend so much some times I do try not to but Its all good
Sandra- I knew that you had buying power. But not this much power. Thanks for your comments.
Duane-Yes indeed. That's what I say.
Makea- Thanks mama. I really appreciate that. But Women love to shop till you drop. Thanks for the post.
Yippy, It's great to be number one at something!
The irony of this is, there are more men here in the U.S. It is one of few countries where men outnumber women!
Hi Lanre...Interesting statistics. Thank you for sharing them. Most of us probably had no idea to the extent women are making so many of the decisions.
Kathleen
Hey Lanre, I enjoyed reading your post. It's about time that businesses recognized the buying power that women in this ccounry have!
Lara- I didn't know how much buying power women had into I read that article. It was pretty interesting. Thank you very much for your comments. Have a great weekend.
Kathleen- I sure didn't know. Girl power-LOL. Have a great weekend.
Vanessa- There are more men than women but we all know that women spend more than guys. So I guess the statistics makes sense. Have a great weekend.
Karen- You love all you women. Have a great weekend.
Very interesting statistics. Thanks for your post. I alwasys knew women as a group were strong but I never realized how strong.